MESSAGING AT THE POINT-OF-PRESCRIBING

Reach selected practicing physicians with your targeted message!
WebMD Message Books provide the perfect opportunity to deliver repeated, daily exposure of your product message at critical moments in physician decision-making.

WebMD Single-Sponsored Message Books Offer Extra Value
Designed by physicians to meet the needs of physicians and their office staff, WebMD Message Books include a unique directory of local pharmacies, including phone numbers. Accurate pharmacy phone numbers improve the prescription filling process for the physician, improving the standard of care – a benefit not available with other message book programs.

Increase Brand Awareness
Each single-sponsored message book delivers your brand message over 800 times per book to physicians at the point-of-prescribing. Physicians and their staff will see your brand 2-3 times per phone message. This frequent and consistent exposure raises brand awareness, product recall, and market share.

Design Your Ideal Program
Expose your brand message to physicians as they phone in prescriptions.

• You choose the physicians.
• You choose how many message books to sponsor per physician.
• You generate goodwill with both the physician and the office staff!

Key Product Advantages
Cost-effective with over 400 branded duplicate message slips per delivered book, message books reach your physicians at the point-of-prescribing.

• Your message is delivered on the front and back of each message slip.
• Your message is delivered on cover positions and the stop card of each book.
• Each patient message includes a form on the back for the physician to give important instructions back to the staff.
• The unique pharmacy directory offers extra value by conveniently including local pharmacy contact information from WebMD Little Blue Book, making it the preferred message book of the physician’s staff.

WebMD Message Books target physicians and improve medical office workflow benefiting the office staff.  Since the office staff prefers WebMD Message Books, your message will reach the physician more consistently.

REP-ACCESS™ PROGRAMS

WebMD Message Books can be utilized as a Rep-Access™ program to help your reps reach difficult-to-access prescribers. Our programs make it possible for your sales force to deliver unique message books valued by the office staff – customized for your marketing program – directly to the physicians’ gatekeepers, lowering current and future barriers to entry.

For more information, click here to make an online inquiry, or call 888-365-2755.

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